Sales

Falk, Stadelmann & Co. recognise the successes of salesman, Arthur Barraclough, in this letter dated 1936.

Until the 1970's, a travelling salesman was often known as a 'commercial traveller', travelling either the country or a territory with a case of samples to promote their company's products. This practice is still followed today although the emergence of the World Wide Web has provided more cost effective selling opportunities.

Selling is a skill in itself, promoting a product to its very best advantage by way of benefits to the customer.